Pety: plano de negócios para atuação no mercado de tapetes higiênicos para pets

Abstract

This study presents the business plan for the implementation of Pety, an industry dedicated to manufacturing disposable hygienic pads for dogs. The research evaluates the technical, market, and financial feasibility of the venture, considering the expansion of the pet sector in Brazil and the growing demand for solutions in the Pet Care segment. Leading competitors such as Petmais, Kelco, and Super Secão were analyzed, identifying opportunities to offer a product with quality equal to or greater than that of established brands, at competitive prices. The target audience comprises dog owners from social classes A and B, living in apartments in the Northeast region, who value convenience, time savings, and hygiene. The choice to operate in this region is justified by its limited exploration by competitors, representing a niche with significant growth potential. The strategy focuses on differentiation through cost-benefit balance and the use of multiple sales channels, including pet shops, retail chains, and marketplaces. The project foresees an initial investment, covering equipment acquisition, facility adaptation, working capital, and marketing, with an expected medium-term return and profit margins consistent with the sector, confirming the attractiveness of the business.