Ilusão - Cracolândia: a constituição discursiva do jovem periférico no enunciado midiático videoclipe

Abstract

This research analyzes the discursive construction of the peripheral youth in the media statement of the music video Ilusão - Cracolândia, that is, it investigates how this subject is taken as an object of discourse and discursively shaped in this materiality. The video was produced by GR6 Explode, and the song was composed by MCs Hariel, Davi, Ryan SP, and Salvador da Rima, with the melody by Djay W and Alok. The theoretical and methodological approach is based on Foucauldian Discourse Studies, articulating concepts such as statement, subjectivation, and resistance. The research seeks to understand the discursive mechanisms that produce truth effects about peripheral youth, as well as to identify whether there is room for the resignification of subjectivities within the presented narrative. The analytical gesture followed three thematic paths: subjects and spaces, heterogeneity of bodies, and the central subject of the music video. The study reflects that, in its attempt to raise awareness about the impact of drugs in peripheral communities, the music video discursively constructs the residents of Cracolândia as complex subjects, marked by stories of pain but also by acts of solidarity and survival. Different bodies and alternative life experiences present in the portrayed community are made visible in the materiality. Nevertheless, in this process, the discourse of religion is observed to act as a catalyst for the “salvation” of drug users, alongside the absence of public policies for peripheral youth. Furthermore, the research highlights the role of funk as a tool for mobilization and resistance, while also discussing the contradictions and responsibilities involved in cultural production.