A divulgação da ciência em podcasts: uma análise dos canais da UFU e da UFV

Abstract

This research analyzes how radio language is used in and for scientific dissemination in podcasts produced by higher education institutions in Brazil. The study is based on an understanding of the podcast as a contemporary sound media that is constantly being used, marked by portability, interactivity and audience segmentation. The research is also based on the principles of science communication and the public communication of science, such as clarity, accessibility and encouraging citizen participation. It discusses the role of Brazilian higher education institutions, which are responsible for most of the country's scientific production, in the task of making knowledge accessible and returning the efforts of science to the population. The study focuses on two episodes entitled “Pseudoscience”, belonging to the podcasts “Ciência ao Pé do Ouvido”, from the Federal University of Uberlândia (UFU), and “Rock com Ciência”, from the Federal University of Viçosa (UFV). Using the Content Analysis technique, the research analyzes how the dissemination of science is carried out in the corpus based on the following categories: the aspects of accessible language, exemplification and interaction, clarity of communication objectives, exploitation of the podcast's potential and approach to the topic. The work thus contributes to an understanding of how podcasts can act as effective instruments for democratizing scientific knowledge.