Criação de identidade visual para uma agência de turismo

Abstract

In search of validation and recognition in the face of fierce competition and the increasing number of companies emerging in the market every day, it becomes essential to create a visual identity for your brand. The visual identity is the face of a company. Therefore, this work addresses the complete creation of the visual identity of Bodart Turismo, a newly established company that sells travel packages and airline tickets. This article will present the creative process, from the theoretical foundation, formulation of the logo, and various visual elements, to the production of stationery items for the company. The aim is to highlight at the end of the completed project the influence that a truly effective and practical visual identity, which genuinely expresses who the brand is, has on a company in the competitive job market. As a result of the work, a versatile and practical visual identity has been achieved, which is already being used by the brand.