1. Repositório Institucional - Universidade Federal de Uberlândia
  2. Faculdade de Gestão e Negócios (FAGEN)
  3. TCC - Administração (Uberlândia)
Please use this identifier to cite or link to this item: https://repositorio.ufu.br/handle/123456789/45745
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dc.date.accessioned2025-05-20T14:02:53Z-
dc.date.available2025-05-20T14:02:53Z-
dc.date.issued2025-05-12-
dc.identifier.citationMORAIS, Kymberly. Do conceito à prática: a execução do projeto “marketeando” como ferramenta de fortalecimento de marca. 2025. 29 f. Trabalho de Conclusão de Curso (Graduação em Administração) – Universidade Federal de Uberlândia, Uberlândia, 2025.pt_BR
dc.identifier.urihttps://repositorio.ufu.br/handle/123456789/45745-
dc.description.abstractThis technical report aims to describe the conception, development, and execution of the "Marketeando" project, created within the scope of the Marketing Mix discipline in the Business Administration course at the Federal University of Uberlandia (UFU). The project focused on the practical application of marketing strategies for a real company, covering brand identity, digital presence, and market positioning. Through a detailed analysis, improvement opportunities were identified, and strategic solutions were implemented. The results demonstrated a positive impact on brand consolidation and engagement with the target audience.pt_BR
dc.description.sponsorshipPesquisa sem auxílio de agências de fomentopt_BR
dc.languageporpt_BR
dc.publisherUniversidade Federal de Uberlândiapt_BR
dc.rightsAcesso Abertopt_BR
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/us/*
dc.subjectMarketingpt_BR
dc.subjectMarketingpt_BR
dc.subjectIdentidade de Marcapt_BR
dc.subjectBrand Identitypt_BR
dc.titleDo conceito à prática: a execução do projeto “marketeando” como ferramenta de fortalecimento de marcapt_BR
dc.typeTrabalho de Conclusão de Cursopt_BR
dc.contributor.advisor1Herk, Andrea-
dc.contributor.advisor1Latteshttps://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4255236T0&tokenCaptchar=03AFcWeA6CFIH9k7NHEO5Hx8IRKldIpP2SeECBp6pJ8DtMbDdnS03CSzdD0TkeA2zJtVTFlJo7xs4PZa2CZ6PiriQr9DOg5FihgZ6RMx2hpvSLZalI5nYWycy0yQN-fgZJ7qK6OmK2q2gHib59Bgv2d5WgBSpyvKP5yHhMoYOjfYlB9P9mRWGsZ1MaZv2SYr3gf0C7X6ad_Zte9wGmr58zPJS5hGdDf124AuPPrwblV2ZVAwm2A80JmrosBpjhhT9b5dgZVjmcrdIUtfiEWUVg4q8cE15MqVvpjHl1GYUPYNXSBBJPmmi1W2yGI2bPaPiRsT5eCli8H-gXFVJERzpo_HwKd5NqtyWZTP0_18q0DSZRNgUph7Ugw9LoDXdIHLbOdwrYcPI7bRs8gDV1i-By9XaGBiPVZHa8qTqrZwpuoPu_99h1OCdrnxIKGdUAFprOhsY023pHwYxYx9D-rqJbTTiFv7mrVl-5ie42ZkXGytc_dEctEqDK2Yzv598N9OprZKmyRCNtnwbPxDLdvZyOehCRHkFAsj7eFnDIIewnTE4YF_8vD4n9n6MGfWxhTEtQTCV91Jxtq_4zhL1JW2bfqBxxdAZn7VCkTNCa-65XbSw0pvziRPKX_mLfxApmW5UVpLPLIKtSGCmCXTaqCdB8nrKw1P0JIa_dG-sDozuqiFa18hEkMokQwRQx2YNz0XjyVQNcINZz9_rigUlXyiqEkYZ4movbJ6kydqhbS5SpDuQQTiuJh0jX29WvLPfEC2weWmuy1lA4vowQAIiyJ1yQFKHP2yWCPG3fPD6BWObTe4K_dQSUlsETBLfUWsKaS9GqRvuWz5dtHIcNbhOiIzzycF28WkaKpmWAFxu_KkduUV9Ar4ky_xp8ZHU3sqR0nQNfG_PD4ZGG8wtemLEgO3xcahYOJYy9EQhnerkEcKkWOQ17l2oELBQ7brm7HOEKGcxXbTGc6DOC6THdIJCmj2oUFFjB0NP6OOxEswpt_BR
dc.contributor.referee1Abdala, Etienne-
dc.contributor.referee1Latteshttps://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4707509A8&tokenCaptchar=03AFcWeA4XmUS_YUPXwuibtgCnfPklgAktm57Z4uj7-Epkdy25xsNv4GS7Wg2U2EynKv2q6AvJwtk5qKQs_hStn5Rq5VLGwm5AkAaEg6-X4NcrHZGTZqjMu52gP9UCTz4thVQ6AOc18Ccwq5d3X648Zqp6GuwNPhcTUm59DYkcGTVWiSlVtdwF6UCsuvuj_YlklvJKftc6C1THqvF0OjlsFwFRwKXw8O4u4TUjXEvFh_UjbC_hEYplev_4Te8f2yu-Tt9ZohJ_LdJx6_IJ32lTpW8lMdHy2f8tod7_hjVwB2aiGno-1cS4vKEL6mW8fnHzPPH6powZEsyvN8dKOO04WGIVVaNVl4z4L3hEUqpJm1zabL8-U_33grwO21OHz9g62bhxwmHvBknaj8kM-WyihRvKv0nVL6Me4aOEdqOhiTgmzy13SHGQwOAwRRoeQuyDrjaE5f6fy49pcsdTxF7nHjsNgO_MCNZ4kNh43GrDpq4C7KcwLTGjpGC41peE1iqQaulZpYfAMMz3eq_AvpNqihVstBev_3AjXN_C8W94jgN49XV1IulAYAUDZoQbzwslqOdSc0EFUueMIaaIqz-adX_QtR57Mx2pf0PUTMpe_eN6VrTp1GQN-I-isx7UzKPTFwbDGtS35dUCOc5TFTE8dCcITUiaDCP1LzXBAZeTsIpYkizyLRQNUpwExnngo5H-NKoYhgaX62SPYERqSmXbXK6W72PstNxMuWEkRQQsbDjgTKaHinHFSgH_9wjU_m6ACDvPTODnrSSGFuWp4HJiRRuFa4b3-RYdxIgwx5iGb_MFou_AoJjNga45wTs8vwqXLH_cvIe2yJ-b590EXCwRY0DSm1KgEg5m4qdDC-sLVFoBGHHQTSRMsOUbjloByXtwCG0YBvMXhBC1WGpPT6TWxbZAQHVsIV2fPD6TOFdoeI7CBawWVFz6FeqkChCBEvjqFxfWLxPJSw0SOo0yBuJJ8tSrzQEqqb4SdQpt_BR
dc.contributor.referee2Vivian, Fernandes-
dc.contributor.referee2Latteshttps://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4450462E4&tokenCaptchar=03AFcWeA7mTRVVXExXANPzdcCBQ90EofrOUATtObrp1R3QmCKlzCLF_X_fWXHn_SxC2pd6KOCwg0pyAt1dNfICpCw6nfjDQ-a7bWvi64A8V4Hh4ci_3hwK80RHtvOZrT6GF5oKHdNJB2VwodpxbGan7B9JEcx34ealCTuZFFgjl1XK1B-Sbeo_R6rfkU2hGDZV-Rj_IIYZE69AR3ahux_sRJafSquMnVRU7PEETnYbi4AzkR8BxJTdhNezRQXNa0fz0bt-0gmBOVzgzExnQo-sk09YvHgrIAi1JKHWBaKfcXddqbF5mgQgAknq5d6Si235F7XdNBUQ_BsFmfg0zJp3mrOG_ULkEB8UuJ6MjE_qxIUDUIlRTcKxOXjqlUECM2ZOaLmA3sIqYzgcZYEijrcBx1hHZbZHeGy13mRjCrqeFGMgsidxaBS2FPeTsWUepohGrTP6BL9v_z1MgXuhKZOSb31JDSjyWe4kYSGBLXi8eI4GCFlkegjtwhwypdN0DtBaX7qTlL3-ueEkPK9MPDamOmw1Ku6M8c_d4oMk5E3_M-gqiYXELgrL0uBPpEFtErZjEIiRasU8tmf1hSeEW2t4lPiK904SyRydOUOqnoXbkzhcVtA8C21w6hHrgHSbjPofy1mVyVtcPQKi4ow_AfssrqWnKy1CpG6CkIfkk6dv5IicT83wb74imrFRABlXhSGAPj25wEZJWvHGMARN6JTjAbYsQebKoiUiOaHjUG6LqGRwbSHf1AMQhNrMbg8Cv8h_tu3TqqN02K3TeNvYQgGGsc7XEdijUlyfcxEBwLM8amaptj9M2vkElo3s5_1iTyOhdz6dnI9EdadwGlh2DnuvgTl7YHS0HOIPjeOl6wpvpc3Fx9Zi1drUCmFZZToQkYy45hURorGsTxbdhkQ8_crIocFJPgLOqaf_v-0AA4YJ4ZPTiE6dcuwr4iXI9z6J69VTYYSge4fwPnPEY4HOH3kB5zqexkLYPl1Vawpt_BR
dc.description.degreenameTrabalho de Conclusão de Curso (Graduação)pt_BR
dc.description.resumoEste relato técnico tem como objetivo descrever a concepção, desenvolvimento e execução do projeto "Marketeando", criado no contexto da disciplina de Composto Mercadológico, no curso de Administração da Universidade Federal de Uberlândia (UFU), aplicável à J.A. Morais. O projeto teve como foco a aplicação prática de estratégias de marketing para uma empresa real, abrangendo identidade visual, presença digital e posicionamento no mercado. A partir de uma análise detalhada, foram identificadas oportunidades de melhoria e implementadas soluções estratégicas. Os resultados demonstraram um impacto positivo na consolidação da marca e na interação com o público-alvo.pt_BR
dc.publisher.countryBrasilpt_BR
dc.publisher.courseAdministraçãopt_BR
dc.sizeorduration29pt_BR
dc.subject.cnpqCNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO::ADMINISTRACAO DE EMPRESAS::MERCADOLOGIApt_BR
Appears in Collections:TCC - Administração (Uberlândia)

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