Do Facebook à Meta: um estudo do caso Meta Horizon, entre a promessa e a aplicabilidade

Abstract

The following work aims to analyze the transition from Facebook to Meta and the implications of this change in the creation of its Metaverse. The case study addresses how Meta promotes its Metaverse, evaluating the promises made by the company and the challenges faced in fulfilling these promises. With a focus on aspects of communication and digital interaction, the dissertation investigates Metaverse concepts, examines the impact of the Covid-19 pandemic on online communication, and analyzes user interest through tools like Google Trends and Semrush. Grounded in a theoretical review of cyberculture, computer-mediated communication, and communication convergence, the research offers a critical view of Meta's strategies and its real capabilities to implement an effective and inclusive Metaverse. This study is relevant to understanding the transformations in forms of communication and social interaction in the contemporary digital scenario, especially in a post-pandemic context.