Mercado de Mini Caprinos para companhia no Brasil: Uma abordagem de preços hedônicos

Abstract

Brazil is the third largest country in the world in terms of pet population and its revenue from this market is surpassed only by the USA and China. The majority of pets in Brazilian homes are dogs and cats, but non-conventional pets are increasingly present. Some of the available options for non-conventional companion animals are animals traditionally bred for food production, such as goats and pigs, but in miniature versions. This study aimed to explore the Brazilian market for pet mini goats using hedonic analysis. The aim was to determine the most important attributes for defining prices for these animals, as well as to calculate the marginal value of each of these attributes. To this end, a data survey was initially carried out on digital platforms, with the collection of information on the physical attributes of the animals (sex, age, coat, presence of horns) and data related to sales (platform and country of origin of the advertisement). The sample consisted of 114 advertisements, and the data were analyzed using regression using a generalized linear model (GLM) with Gamma distribution and inverse link function. The results showed that only the variable "sex" presented statistical significance (p<0.05), with females being sold at values approximately 73% higher than males. The other variables did not significantly influence prices. The value attributed to females derives from their reproductive potential, more docile behavior and greater suitability as companion animals. The Brazilian market for mini goats for companion animals is still small and poorly structured, which directly impacts the pricing of these animals. The lack of standardization often results in marketing based on subjective attributes, making it difficult to price the animals consistently. Although this market is still in its early stages, prices are similar to those practiced in other countries, such as the USA and South Africa, reinforcing the growth potential of the sector. It is concluded that sex was the only variable that affected the price, accounting for 77% of the value of the animals. Females (average of R$ 3.801,43) demonstrated an average value 73% higher than that of males (average of R$ 2.195,82). The market is in its early stages, and little complexity of attributes is necessary for differentiation. The sector demonstrates economic potential, but lacks regulatory measures that increase its transparency, safety and efficiency.