Aspectos mais importantes para a frequência dos torcedores em estádios de futebol:uma comparação entre estudos de 2021 e 2024

Abstract

Based on the model proposed by Fagundes (2013) and in comparison, with a previous study (Guimarães, 2021), this research aimed to identify the aspects considered most important by football fans when deciding to attend and return to stadiums. This is a descriptive, crosssectional, and quantitative study. A survey method was used for data collection, allowing for direct input from fans across different Brazilian stadiums, with a predominance in Uberlandia (Minas Gerais). The results show that, although there are slight changes in the most relevant factors over time, loyalty, love, and identification with the team remain the main drivers of fans return to stadiums. Furthermore, there has been an increased concern with infrastructure and hygiene, reflecting the evolving expectations of consumers. This study contributes to a deeper understanding of the elements that influence stadium attendance, highlighting the need for sports management strategies that strengthen the emotional bond between fans and clubs, in addition to structural improvements to ensure safer and more enjoyable experiences.