Violação de direitos das crianças: a superexposição dos influenciadores mirins na publicidade infantil

Abstract

This dissertation aims to discuss child influencers in children's advertising through digital platforms and their impacts on children's fundamental rights and personality. In this way, the effects of overexposure on the internet to child influencers and the consequences of this type of advertising content on the child audience that widely consumes it are analyzed, investigating the liability of advertising brands and digital platforms for violating consumer legislation and image rights. and the privacy of children. In this sense, the problematization revolves around the following question: does the overexposure of child influencers on the internet, producing advertising content aimed at children, lead to a violation of the rights of the influencers themselves and the children who watch them? Thus, advertising in the information society and the hypervulnerability of children are studied, discussing advertising in the digital environment and its risks to young consumers. Next, research is carried out on the effects of overexposure of child influencers on digital platforms, understanding the phenomenon of digital influencers as an advertising technique and how this overexposure can result in violations of the rights to image and privacy of the child influencer and other problems for children, such as oversharenting and cyberbullying. At the end, the consequences of advertising promoted by child influencers to children who consume this content are discussed, analyzing the protection of children as developing people according to Brazilian legislation and the encouragement of children's consumption. To this end, deductive methodology and bibliographic research were used in the study. The choice of theme is justified due to the necessary protection of children regarding children's advertising and its effects on child influencers and underage viewers.