A influência das redes sociais e seu uso como arma política: a construção midiática do governo Trump nos anos de 2015 a 2020

Abstract

With the spread of the internet and social media, the use of media for mass influence has transformed and expanded. This paper aims to analyze how social media influences public opinion, focusing on Donald Trump's political campaign in 2015 from his candidacy to the end of his term as President of the United States. The research will explore the history of media influence on the public, how Trump’s media presence was built, the use of fake news and hate speech, which led to the mobilization of American white supremacy and right-wing groups. This study aims to show the power of social networks in society and government, looking at how they influenced the 2016 U.S. elections and the digital strategies Donald Trump used to keep his supporters engaged during his term.