Expo Brazilcore: Uma análise de design emocional e a estética no design de produtos nos últimos cinquenta anos

Abstract

Nowadays, with the globalized and constantly connected world, it is much easier to create products that meet the demands of a specific audience very quickly. But it is also very common for this product to end up not being successful in the market due to public indifference towards the final solution, perhaps because the product is only functional and ends up not generating any type of user identification with that solution, sometimes having several other products that also fulfill the same function. This user/product relationship can be studied in more depth in an area of ​​design called emotional design. Emotional design works with this question of how design can influence emotions, mainly generating identification, dialoguing with the five senses and the repertoire of the desired target audience. In recent years, there has been a lot of talk on communication channels about a term called Brazilcore, which can be associated with fashion, visual arts, photography or even a way of life. This term seeks to bring together everything from furniture to TV programs in an imaginary that contributes to the creation of a popular culture, which is capable of making anyone who has had even a little contact with information from the 1970s to today nowadays - whether through media outlets, through personal or interpersonal experiences - be able to recognize these elements, be able to identify them and feel represented in some way by them. The relationship created between emotional design and Brazilcore is that they both work with the issue of identifying a specific audience. Therefore, this work seeks to analyze the emotional design and aesthetics called Brazilcore and, based on the latter, also analyze the design products that at some point during the last fifty years were present in Brazilian everyday life and that generated this identification so large in people based on emotional design studies. At the end of the research, a selection of these products will be made so that they can be part of a fictional exhibition that would take place at the Museu Universitário de Arte (MUnA) in Uberlândia, and a campaign will be created to publicize this exhibition through printed and digital graphic pieces that also combines emotional design with Brazilcore.