Avaliando a capacidade de utilização da tecnologia BIM no setor de projetos da construção civil: um estudo de caso

Abstract

This study analyzes the strategic use of BIM as a tool to enhance customer satisfaction in the construction sector, highlighting its role as an integrative element in organizational processes. Using a qualitative approach and semi-structured research, the study explores BIM application in project management, emphasizing benefits such as error reduction, cost and time optimization, and improved communication between the disciplines involved. Additionally, the research investigates the company’s BIM maturity level, assessing its capacity to integrate the technology into its operations and measuring its impact on customer satisfaction. Results suggest that BIM significantly contributes to administrative efficiency and competitiveness, reinforcing the importance of technological management and continuous training to meet market demands.