Compra Compulsiva: Reações Emocionais de Culpa em Consumidores

Abstract

The present study aims to analyze consumers' compulsive buying behavior using an internationally recognized measurement scale in order to contribute to the advancement and understanding of the compulsive buying topic. Through a quantitative survey approach, the compulsive buying scale was applied to a sample of 104 participants recruited through social media. The analysis includes demographic characteristics, patterns of compulsive buying, and statistical interpretation of the results. The findings indicate that participants exhibit significant levels of compulsive buying behavior and often experience feelings of guilt after purchases. It is important to emphasize understanding the impulses and motivations behind this compulsive behavior to promote more conscious and responsible practices.