O processo de internacionalização de empresas de tecnologia à luz do método Godet: o caso da multinacional Stefanini IT Solutions orientado pela prospectiva estratégica

Abstract

Based on the premise that conducting a structural analysis reduces systemic complexity to key factors, serving as a benchmark for the development of a more effective strategic planning for companies that intend to internationalize in the future, this paper focuses on the internationalization process of the Brazilian multinational Stefanini IT Solutions from 1987 to 2024. The objective is to establish a comprehensive and contemplative overview of the next decade (i.e., from 2024 to 2034) based on scenario prospecting. For contextualization purposes, initially, certain aspects of the phenomenon will be established, as well as the internationalization theories applicable to the company's geographic diversification movements, which shape the system under analysis. Subsequently, we move on to the conceptualization of the approach proposed by Michel Godet – a renowned author in prospective studies – whose methodology will be appropriately applied to the case study. The application of the method to the system in question suggests an in-depth analysis of possible scenarios, integrating variables such as political, economic, and technological changes, as well as the specific challenges faced during each phase of the process and the opportunities that may arise from it. Finally, the conclusion of this thesis aims to highlight the relevance of scenario planning as a facilitating tool for understanding and anticipating the challenges faced by companies seeking international expansion. This contributes to a more comprehensive and forward- looking view of strategies, providing valuable insights for managers and researchers in the field of international business.