Os desafios do Banco Do Brasil como agente de implementação da política pública Programa Dinheiro Direto na Escola – PDDE

Abstract

There is a major challenge to implement the decentralization policy provided for in the 1988 Federal Constitution and to enable broad access to education in order to guarantee this right to all Brazilian citizens. Brazil is made up of over five thousand municipalities and one Federal District, and the country's vast territory is a clear challenge to the application of equal educational policies, as prescribed by the Constitution. In order to enable efficient distribution of resources to schools and to improve the execution of public policies focused on education in a decentralized manner, the Federal Government has created resource management programs for education. One of the programs developed by the National Fund for the Development of Education (FNDE) is the Direct Money to Schools Program (PDDE), which was established by the Federal Government in the 1990s and represents one of the most important elementary education financing programs aligned with the constitutional principles of decentralization. To enable the adequate distribution of resources, the FNDE has partnered with banks, such as Banco do Brasil. It is therefore clear the relevance of this institution for receiving the values transferred by the government through the FNDE to the states and municipalities. Currently, Banco do Brasil is at the forefront of the role of resource enabler for public schools in PDDE. In this context, the present study aims to analyze the challenges of the Financial Institution, Banco do Brasil, in the execution of the Direct Money to Schools Program - PDDE in its role as a facilitator of the federal government's public policy for the benefited public schools. In this work, through a theoretical-empirical framework, based on bibliographic research, topics such as the Public Policy Cycle, the Role of Banks as Actors in the Implementation of Public Policies, the Direct Money to Schools Program, as well as Banco do Brasil and its performance were addressed. The present research has a nature that fits into the qualitative-quantitative typology and qualifies as an applied research, of a descriptive and exploratory nature. Its data sources were collected through Documentary Research, Primary Database (survey), as well as Interviews and Participant Observation. The data analysis techniques were carried out by documentary analysis, descriptive statistics, and content analysis of the interviews with the support of the observational protocol. As a result of the research, the importance of more practical and well-targeted training was evidenced, in addition to the existence of a demand from employees for specialized services or the offer of automation to support them and customers. It was demonstrated that the main source of support for the services is focused on the internal support network between the institution's own employees who help each other. Some challenges related to its structure and its mixed profile that needs to reconcile public and private action at the same time were identified. In addition to other problems regarding the understanding of the normative and execution rules and some level of ignorance of the account movement rules by school managers and bank employees. In view of this, when identifying the existing gaps, as a technological product, a booklet was created with recommendations and guidance to agency employees for customer service who seek assistance in this channel to resolve problems related to PDDE.