Desenvolvimento de um plano estratégico para a sustentabilidade e expansão das atividades de uma organização não governamental (ONG) em Uberlândia/MG

Abstract

In the context of Non-Governmental Organizations (NGOs), the lack of clear direction often places them at the mercy of external factors. However, organizations that take control of their strategy are able to shape their own destiny. A Strategic Plan, known as a Social Business Plan in the Third Sector, is crucial for NGOs, contributing to fundraising, structuring new lines of action, planning resource-generating activities and strategic guidance. Strategic Management must define goals, evaluate performance and stipulate strategies to achieve objectives. This study addresses how the NGO Instituto Resgate pela Arte can overcome challenges in Uberlândia, developing a strategic plan for sustainability and expansion. In Uberlândia-MG, many NGOs face financial and operational challenges, such as Casa Santa Gema, which deals with financial problems related to poor management of resources received. The NGO LAR, which was a reference in the city's third sector, faced sustainability challenges and competition for talent for years. The research aims to provide a theoretical basis, analyze the environment, create proposals, identify sources of financing, establish goals and develop a detailed strategic plan, including schedule and necessary resources. The work is justified by its social, academic and personal relevance, contributing to mitigating social problems and filling gaps in knowledge regarding the management of urban NGOs such as Uberlândia/MG. The ROI found in the analysis of this study indicates a positive return on the NGO's investment, with a favorable payback, suggesting feasibility for structuring the organization.