Análise das forças competitivas de Porter na indústria petroquímica nacional: o caso da Braskem

Abstract

The petrochemical sector is a capital-intensive sector, marked by high barriers to entry and an oligopolistic structure. This does not mean that this market is uncompetitive, on the contrary, competition, in addition to being very intense, occurs worldwide. In this environment, firms must overcome challenges to seek an increasing share of the market. These challenges are represented in this work by the five competitive forces proposed in Porter's work (1986), and to overcome these challenges it is the duty of firms to analyze the market, its resources and competencies. This study aims to analyze the petrochemical industry and study the specific case of the Brazilian multinational Braskem, making an analysis of the company's trajectory and how it inserts itself in this market full of companies even bigger and stronger than it, overcoming challenges and maintaining as an important player in the sector. Through the use of some of the generic strategies, without focusing on any specific one, Braskem managed to win millions of customers, national and international respect, quality seals of the most diverse and unique innovations that show possibilities for the company's future in the sustainable era