Análise da cadeia da soja com enfoque no elo dos multiplicadores de sementes certificadas e suas estratégias competitivas

Abstract

Leveraged by population growth that culminates in increased protein consumption, soy has become a relevant commodity in the global agribusiness scenario. With the intention of increasing oilseed productivity, investment in sustainable management and technologies gained weight. Since seed is one of the easiest means to implement such technologies, research and development companies in the soy production chain have created a favorable institutional environment not only for their own branch, but also for the following industry, which is responsible for the multiplication of seeds. Thus, the present work analyzes the adoption of competitive strategies in the seed multiplication segment in companies operating in the Brazilian Cerrado. To do so, authors such as Kon (1999), Schumpeter (1961), Guimarães (1982), among others, discuss competitive strategies such as differentiation and sales effort, diversification, creative destruction process, in addition to other strategies for capable to keep companies in a competitive market, with a high tax burden and the low margin of this oligopolistic market. It is concluded that soybean seed multiplying companies apply some of the competitive strategies, such as differentiation, diversification and sales effort.