Gestão da cadeia de suprimentos em uma indústria de laticínios do triângulo mineiro: um estudo de caso

Abstract

Fresh milk is one of the most complete foods in terms of nutrients. In this context, the dairy industry presents a set of factors that hinder the efficient, effective and effective management of the supply chain, due to the particularities of its process. This research is part of the management of the milk supply chain, from the perspective of the dairy as a focal company. Considering the importance of the supply chain in the mesoregion of the Minas Gerais triangle, the following question arises: How does the supply chain management occur with a dairy industry in the Minas Gerais triangle as the focal company? Thus, this case study aims to evaluate the management of the supply chain in the dairy industry, focusing on the relationship between suppliers and the dairy, in the perception of the managerial processes proposed by Lambert and Cooper (2000). In the meantime, the following were carried out: 1) the analysis of the industry's network structure; 2) the main business processes; and 3) the level of integration between the focal company and suppliers and the focal company and main customers. It is inferred that supply chain management, in the perception of the focal company, the need to invest in marketing and in the management of key processes, seeking to intensify its management of relationships with customers (retail).