Compliance digital: privacidade e proteção de dados à luz da lei geral de proteção de dados (lgpd) e os desafios de implementação.

Abstract

The present study aims to verify whether the regulation of the subject presented by the General Data Protection Law (call of LGPD in brazilian translate) has been sufficient to safeguard the fundamental right to privacy in times when technological evolution is taking large steps and also to assess how compliance standards they can help companies to comply with the requirements of the new legislation. Therefore, it explains the legal treatment given to the personal data of citizens in Brazil in times of mass data; exposes the new paradigms that redefine the privacy and protection of personal data in the era of technological evolution; and discusses the principles foreseen in the art. 6 of the LGPD and its importance for projects to implement a privacy compliance program. Theoretical-dogmatic research was used as a methodology, considering that a literature review on doctrines and legislation was carried out in order to answer the outlined research problem, allowing the conclusion that there are no pre-terminated solutions for accountability to be properly addressed by organizations, but, certainly, the good interrelationship between accountability, alignment and adaptability is a factor that can represent the success or failure of a privacy compliance program.