Não me diga isso - uma campanha que explora o Design gráfico como ferramenta antirracista

Abstract

Racism is a problem that has been dragging on for decades, and with that the way it manifests itself has become plural with the advancement of technology and new means of communication. In graphic design it is no different, several campaigns have been responsible for perpetuating racist messages and stereotypes in a period when there was no aware ness, responsibility and respect for the representation of black people. In Brazil, racism is an issue that is sometimes neglec ted and little discussed, which is extremely harmful since more than 50% of the Brazilian population according to the UN is bla ck, on the other hand, it is the portion of the population that dies the most. The objective of the research is to develop an advertising campaign that uses graphic design as its main feature in order to investigate, problematize and urgently debate racist speeches and behaviors from a graphic project essentially set in social networks.