Jornalismo de referência e mídias sociais: a atuação dos perfis @agencialupa @estadao e @jornaldarecord no tiktok

Abstract

This monograph proposes the way in which the journalism of reference has behaved on the social network TikTok in the face of changes in the communicational scenario and in the journalistic profession itself. To this end, we observed the profiles of @agencialupa, @estadao and @jornaldarecord, seeking to understand, mainly, to what extent and which elements of cyberculture and entertainment traditional vehicles have taken over when integrating the media platform in question and what traditional relationships meanings emerge in the network circulation of such contents. The posts reproduce that all formats are reproduced, to a greater or lesser degree, in the reproduction of TikTokTok's own elements, but continue to reproduce predominantly by traditional unrecognized formats of Brazilian journalism, in some cases only reproducing the production of edited parts of materials. built for a television. Therefore, we point to the need for newsrooms to develop languages that, in fact, contemplate the specifics of relationships in social networks, in order to enhance reach and engagement, but only possible dialogues in times of social media.