Em busca do sonho chinês: as coproduções cinematográficas sino-hollywoodianas como ferramenta de diplomacia cultural da China

Abstract

During the 20th and 21st centuries, the multiplication of international actors and the technological development made economic and cultural exchange increasingly faster and more demanding. Consumption and production are completely influenced by the absorption of the prevailing culture and States that are able to exert greater cultural influence hold greater power. As a result, film productions are developed by States as a tool of cultural diplomacy, in order to influence other cultures and project their values and identities. Currently, when it comes to movies as an instrument of power, the United States is the world's leading producer and China is the biggest player in the market. This encourages other film industries to seek to enter the Chinese market and, to that end, adapt to the country's demands, while actively wanting to collaborate with the United States. Therefore, the present work seeks to understand the role played by Sino-Hollywood film co-productions in Chinese cultural diplomacy from the perspective of the Chinese Dream. Through a theoretical overview of Chinese cultural diplomacy, historical research on the Chinese censorship mechanism, a study of the dynamics and emergence of Sino-Hollywood co-productions, an interpretation of the Chinese Dream discourses and an analysis of three Sino-Hollywood co-productions, it is tangible that the advances towards the fulfillment of the Chinese Dream are clear. Over the years, the productions have increasingly more Chinese elements, both in the personnel composition and the scripts and plots, as the Chinese Dream aims, and the effort made by both parties in the cinematographic collaboration is clear and justified by the gains of each of these actors in this dynamic