Plano de negócio para análise de viabilidade de uma fábrica de massas na cidade de Uberlândia/MG

Abstract

This work aims to analyze and present a proposal for the technical and economic feasibility of Mais Ki Massa Italiana, a factory of frozen artisanal pasta. With the growth of entrepreneurship, several instruments appear in order to help the individual in the process of creating and managing new businesses. This study addresses the preparation of a business plan based on the step-by-step suggested by SEBRAE in the booklet How to Prepare a Business Plan, published in 2013. The work was structured in eight parts, namely: theoretical framework, executive summary, environmental analysis, marketing plan, operational plan, financial plan and scenario building. The viability indicators show that the company has good profitability and a medium-term payback, in approximately 20 months. Finally, every new business and investment has its risk, but it is possible to conclude with the analysis of the business plan that it is a viable business once it seeks, maintaining the quality of the product, to always reduce fixed and variable costs, improve processes, trying to automate them, but without losing the quality of craftsmanship and to maintain a good work team and create a good customer base.