Plano de marketing: franquia Orgânico Natural

Abstract

The present work has the objective of creating a Marketing Plan for the concept store of the franchise of the Organic Natural brand that will be located in the city of Uberlândia and will sell natural, vegan and cruelty-free personal hygiene products and cosmetics. It is important to consider that the research was qualitative and descriptive due to the fact that many data were made available by the company itself, with potential suppliers of the business and with market research to better understand the segment in which it operates. In this aspect, it can be said that it is a case study because knowledge was produced from the analysis of various aspects related to its existence. The theoretical framework allowed several data to be collected about the sector, retail and franchises, creating a personalized marketing plan according to the reality of the concept kiosk. Finally, it was possible to verify the trend of the segment of personal hygiene products and cosmetics that have competitive advantages in Brazil, which indicates the opportunity to create the first franchise of the brand in Uberlândia and the possibility of expansion to other locations.