O figurino cinematográfico e o caráter social da moda: uma análise da narrativa do filme Adoráveis Mulheres

Abstract

The present work seeks to analyze the connection between costume and the social character of fashion in the narrative of the film Little Women (Greta Gerwig, 2019). For this matter, we discuss fashion as a cultural and contextual phenomenon, which performes and transformes the social environment, thus relating to the characteristics observed in the garments of the product under analysis. In addition, the concept of narrative is articulated to the potential of costumes, understood as elements that help to tell stories in cinema. Thus, the research aims to present conditions to understand the following guiding question: how does the cinematographic narrative of the film Little Women build the connection between costume and fashion?. From this, some analysis operators are chosen, considered as compositional elements of the cinematographic narrative, which have become relevant to the discussion presently developed, such as character, story, time and space, in relation to the categories of costumes and fashion. The analysis, therefore, is divided according to the film's characters that stand out most concerning the garments, in consonance with the elaboration of the author of this work. With this research, it is possible to comprehend that such an association between fashion and costume is fundamental for the understanding of the film's narrative, considering that the clothes present, substantiate and modify the story, together with the other operators studied. Accordingly, costumes function as relevant elements that characterize the cinematographic narrative, as well as fashion, which acts as an important operator to interpret linkages between communication, culture and social temporality in audiovisual productions.