App Inovaç@o Digital: plano de aplicação para o gerenciamento das mídias sociais em incubadoras de empresas

Abstract

This research shows an application plan for the Digital Innovation App, a strategic management application on social media, initially focused on the Entrepreneurial Activities Incubation Center (CIAEM), a technology-based company incubator at the Federal University of Uberlândia (UFU), extendable to other incubators in Minas Gerais and even to other Brazilian states. The reasons for choosing the object are due to believing in the importance of social media as communication channels for business incubators, in addition to being able to improve my studies in the area of communication in social media. The main objective is to evaluate how business incubators have used social media as a means of strategic communication, through documentary research, based on information requested / transmitted, via electronic mail, to the coordinators and, later, direct investigation in the media. social. Through this research, we sought to identify the social media used, initially by CIAEM and the way they have managed communication on these digital channels. It was found that CIAEM uses Facebook, Twitter and Linkedin, and does not have any strategy or communication plan for social media. Thus, we can see the importance of the App Inovaç@o Digital for the management of these digital channels.