Inconformidade na venda de bico, chupeta, mamadeira e protetor de mamilo em drogarias

Abstract

Objective: To analyze the compliance of nipples, pacifiers, bottles feeding and nipple protectors sales according to the Brazilian Standard for the Marketing of Food for Infants and Early Childhoods, Nipples, Paciefiers and Bottles (NBCAL) in drugstores. Method: Cross-sectional study carried out in 143 drugstores that sold products of interest (nipples, pacifiers, bottles feeding na nipple protectors) and with 99 employees. The location of drugstores in the five geographic sectors (north, south, center, east and west) was performed by geoprocessing. Two questionnaires were developed: the first one was to identify types of promotion (special exhibition, donation, discount coupons, posters/posters, special offers and related sales or freebies) and the second one to verify employees knowledge about NBCAL laws. A chi-square test was applied to compare the presence of promotion according to geographic sector as well as knowledge of legislation by sector and by position of employees. Results: Commercial promotion was found in 11,2% of drugstores. Special exposure (94,6%) was the main type of promotion. Regarding about NBCAL knowlegde by employee, 74,7% of them answered that they did not know about NBCAL legislation. Bottles feeding (51,4%) and pacifiers (40,5%) were the most frequent products on sale, but there were also promotions of nipple protectors (5,4%) and nipples (2,7%). The center was the geographic sector with the highest percentage of promotion (37,5%) and where knowlwdge was greater about legislation (32%). The employee with the highest percentage of knowledge of the legislation was the pharmacist (50%). Conclusion: Despite NBCAL’s 32 years of existence, there are still inconsistencies in commercialization of nipples, pacifiers, bottles feeding and nipple protectors. Additionally, employees lack of knowledge of NBCAL is high.