Competitividade na indústria automobilística no Brasil: um estudo de caso da Renault

Abstract

This work aims to analyze what are the factors that influence the automakers market gain and make the automobile sector in Brazil more competitive. At first, the automotive sector in the world and the in Brazil will be covered, with a case study focused on the Renault company. For this, concepts such as: visions and strands on competitiveness, organizational skills, competitive strategies of the automotive sector, a brief contextualization of the sector in the country, concentration indicators, characteristics of the world sector and in Brazil will be analyzed. Finally, the study in question will be aimed at the Renault company, due to its growing market gain in the sector in Brazil. For this, the monograph will address the company's market strategies, its relationship with parts suppliers, the company's governance, tools used by the company to achieve high quality standards, the company's strategies in the country and finally the installation of the first factory in Brazilian territory. The results obtained pointed out that the strategies used by the company gave results to increase its Market Share in the Country and increase competitiveness in the sector.