Empreendedorismo estratégico: o caso de uma cervejaria artesanal de Ribeirão Preto-SP

Abstract

The objective of this work was to understand the manifestation of entrepreneurship strategic in a craft beer industry located in the city of Ribeirão Preto, state from Sao Paulo. Specifically, we sought to characterize the organization's historical trajectory studied, identify practices for exploring new business opportunities, configuring exploration initiatives, and to identify practices for exploring business opportunities already existing in the organization, configuring exploitation actions. Through a study of qualitative case with a sector organization, data and reports were collected through interview techniques and documentary research. The field research allowed to identify aspects strategic entrepreneurship in the craft brewery studied, valuing the role that different types of innovation play in shaping exploration and exploitation. With this, the company operates in the market in a double movement exploration and exploitation of opportunities: the exogenous perspective, with innovative potential disruptive, launching new products on the market, developing new technologies, and seeking adding different and unknown styles to the sector; and the endogenous perspective, of character incremental innovation, introducing continuous improvements in products, processes and technologies, taking advantage of its already established potential to add quality and reach to initiatives developed by the studied company. Therefore, it appears that, from the aspects analyzed and identified in the different dimensions of strategic entrepreneurship, the craft brewery studied uses exploration and exploitation practices, and that these practices can, at the limit, contribute to the formation of competitive advantages for the organization in the labor market beers from Ribeirão Preto-SP.