Antecedentes e consequentes do uso de tecnologias da informação e comunicação por mães empreendedoras de Uberlândia-MG

Abstract

Mompreneurship is a topic with few studies in Brazil, but it has shown contributions to the economic development, especially in emerging economies, as it follows the business world, its trends and developments. Considering the potential benefits of the digital transformation in the business context, this research aims to investigate the antecedents and consequences of the use of Information and Communication Technologies (ICTS) for the management of business established by mompreneurs in the city of Uberlândia-MG. To achieve the research goals, a quantitative approach was adopted with the application of an online questionnaire. 158 valid responses were obtained on data collection. Data analysis was performed using descriptive statistics, confirmatory factor analysis and structural equation modelling. The results indicated that perceived usefulness, social influence and trust are antecedent factors to the use of ICTs by mompreneurs and that the use of ICTs positively impacts the perception of these women about the financial performance of their ventures in relation to competitors. Several studies have analyzed the use of technologies in the context of Female Entrepreneurship, but few studies have done so in the context of Mompreneurship. Thus, this study presents contributions to the literature by expanding the understanding of the use of ICTs by mompreneurs.