Caso para ensino: avaliação de desempenho em uma empresa de agronegócio

Abstract

This teaching case aims to describe how a large agribusiness organization performs performance measurement and to encourage the reader to take a critical look at how a performance measurement tool can assist in managing an industry. In this way, the Balanced Scorecard (BSC) performance measurement tool is presented as a way of instigating the student's perception of measurable performance horizons in the studied company. In this regard, the soy oil production process and the company's data management sector are described, which is responsible for compiling the data and assisting in the performance measurement of the industrial process. The case is aimed at undergraduate students in Business Administration and Production Engineering courses and aims to provide an opportunity for analysis and discussion about a real situation in the theme of performance measurement and BSC.