Lean startup: utilização de métodos para eliminação de retrabalho em uma startup de marketing estratégico

Abstract

The present work aims to propose Lean improvements for the implementation of waste elimination techniques in a Startup. Lean Manufacturing is known for its emergence in manufacturing with the production of consumer goods and its focus on waste disposal, its methodology being replicated in different areas, such as Startup application studies. This philosophy focuses on reducing and eliminating waste, using standardization and the use of tools that seek continuous improvement of production systems. This paper presents an action research, conducted at a Startups in the city of Ituiutaba, which offers the strategic marketing service. The company has a young team, a scalable and profitable business model and is in an environment of uncertainty seeking through philosophies and tools to maintain its growth, which currently faces difficulties to continue its development. With the aid of a Cause and Effect Diagram and the analysis of Service Blueprint, it was possible to raise the points that hinder the development and a solution to eliminate the rework was developed, with the creation of briefing form, containing all the information needed for project development and an error-proof device that can only be finalized after all the information is completed. So, after the study confirms the benefits and advantages that the Lean philosophy offers organizations in both the productive sector and the service sector and evolving, making them competitive when they adopt it correctly.