Associativismo de caráter econômico e competitividade: estudo de caso do núcleo dos produtores de novilho precoce de Minas Gerais

Abstract

Cattle ranching enters the 21st century in crisis. Consumption of the so-called “red meat” has been replaced by other types, white meat, due to the myth of health harms caused by this. However, more recently, because of the “mad cow” disease and the case of dioxin in Belgium. , we witnessed a worsening of this crisis. However, Brazil can turn these scandals into opportunities, as it has the largest commercial herd of cattle in the world and is not included in these problems. Sanitary. To this end, it is necessary to have a greater union within the producer class and with the upstream and downstream agents of the beef production chain, jointly seeking to take better advantage of the comparative advantages existing in the country and improve its competitive advantages. This work aims, above all, to analyze the current trend of formation of marketing partnerships between the components of the beef production chain, which brings together the input industry, the rural producers, the meat agroindustry (meatpackers) and the distributors (butchers). and supermarkets), and that can improve the conditions of supply of the national product in the world beef market. In this case, a case study was made of the formation and development of the Minas Gerais Precocio Producers Nucleus, based in Uberlândia, a pole city of the Triangulo Mineiro, in the extreme west of Minas Gerais State. These partnerships have been occurring in a process of mergers and acquisitions in the Brazilian refrigerator industry. These agribusinesses and distributors have been demanding from farmers a raw material that allows product differentiation through better quality and animal identification (food safety), along with greater regularity in supply. The adopted methodology consisted of a bibliographic review that aimed to identify the factors of technological delay of the Brazilian cattle raising compared to other agricultural sectors. A review of the theoretical contribution of Transaction Costs was also developed, which served as a reference for the analysis of the influencing and / or determining factors in the formation of market alliances between chain agents, which have encouraged significant changes in the chain. Finally, a bibliographical review of rural associations was carried out and, through the theoretical support of neocorporatism, we analyzed the constitution of new forms of organization of the sector. In order to identify the technological profile of those associated with the new forms of organization of ranchers, in the case of those affiliated to the Minas Gerais Precocio Producers Nucleus, closed questionnaires were applied to a representative sample of that universe and were later tabulated, analyzed and incorporated into the text. the most relevant conclusions. Finally, in-depth interviews were conducted with key leaders, industry experts and professionals from the companies involved in the newly signed alliances.