Trumpismo e Soft Power: Um estudo sobre a construção da imagem dos Estados Unidos no governo de Donald Trump

Abstract

The purpose of the article is to comprehend the importance of soft power for the conduction of the United States foreign policy. To do this we start from a historical analysis of the United States foreign policy in the post-Cold War, for then to understand how the decisions made by the current president Donald Trump can affect the country’s reputation and the perception and confidence the international community has towards it, through the inexistence of soft power in his administration. The hypothesis of this work is that trumpism damages the external image of the country, impacting the conduction of foreign policy.