Uma análise do fluxo de informação das redes formadas entre startups do Triângulo Mineiro e empresas demandantes

Abstract

The search for competitiveness is desired daily by companies, regardless of size or segment of activity. For the establishment of a conduct conduits to the generation of innovation and above all, so that the company is able to adapt to the competition standards with advantages, the structuring of them in Inter-organizational networks becomes important Configuration for obtaining the result. In this interface, another need arises, to establish a flow of information with fluidity and capable of generating value. The theoretical framework permeates between the concepts of innovation, startups, knowledge management, information flow and properly, between interorganizational networks. Considering the axis of work as the flow of information, an analysis of the flow models was carried out in order to ensure parity points and consistent with the next stage. With the purpose of analyzing the steps of the information flow in the innovation processes, in interorganizational networks formed by startups of the Triângulo Mineiro region and demanding companies, this research was carried out. Startups with representativeness in the aforementioned locality were selected, still considering their connections with different markets. Agribusiness, industry and services were the niches of the companies object of the study. caused by semi-structured interviews, data collection occurred involving representatives of startups, marketing professionals, responsible for the development of new products and operational managers. Involving the network formed by the organizations, main customer, main supplier and strategic partners were also heard. Data processing occurred with the aid of specific software, Atlas Ti, version 13.0, to achieve the analysis of the content obtained. Thus, perceptions were performed and triangulated with the theoretical framework developed, leading the author to important findings. Investigations produced refers to points that should serve as a support in interorganizational networks, involving startups, for the expected fluidity in the flow of information: systems of coordination and cooperation, power influence in the network, creation of value and Innovation and organizational behaviour.