Uma análise do LinkedIn como ferramenta social e profissional no grupo de administradores

Abstract

This article aims to understand the definitions of social networks, their origins, their models besides the emergence of professional social networks and how they are being used by users. The FAGEN alumni profiles of LinkedIn formed in 2017 and alumni formed between 1997 and 2007 were analyzed using methodology with a qualitative approach to secondary data. It was possible to identify that there is a wide range of individuals in the market and most of them have an MBA training in private companies, demonstrating the need for specialization that the market demands today. It was observed that the profile that a user builds in the network has great relevance for a possible job interview and the quality of the information inserted in the network influences in the increase of the number of connections resulting in a greater visibility.