Fatores motivadores da prática de Jiu-Jítsu: Um estudo comparativo entre academias.

Abstract

The comprehension of motivational influences in the practice of physical activity, as the jiu-jitsu, is very important, for both practitioners, who can gain a better perspective of themselves, as well as the teachers / masters, who can adopt the best practices in the academies to satisfy their students. The aim of the study is to identify the motivations that influence jiu-jitsu practice in three different groups of academies (Gracie Humaitá head office academy, Gracie Humaitá Academies franchises and other jiu-jitsu academies). Through a descriptive and exploratory cross-sectional study, questionnaires were applied with the students of these types of academies, being the instrument of data collection based on IMPRAF-126 (BASRBOSA; BALBINOTTI, 2006). For the analysis of the data, the content analysis technique was used for open response questions and for quantitative interpretations, were used descriptive statistics. The unit of study is composed of 432 jiu-jitsu practitioners of both sexes and resident in different Brazilian states. Among the results of this study, it is evident that the most relevant motivational aspect was the “pleasure”, followed by the “health” dimension. The most valued attributes of a academy are the teachers/masters, the pleasant environment, the methodology/technique, values/mission of the academy and the social relation in the academy. The study also made it possible to compare the three types of academies. It is understood that the results contribute to marketing theory by identifying the main motivational factors related to a specific type of consumption – jiu-jitsu – and also contributes to have more information about your target audience, so they can be more prepared to conduct their goals in a more satisfactory way.