Uma análise dos critérios competitivos em uma empresa de serviços de saúde

Abstract

The service area is constantly growing and the way companies choose to "play the market" is of crucial importance in the way they are viewed by their customers and competitors. With this in mind, companies are investing more and more in the issues that make them different from each other, so this study aimed to analyze the importance of competitive criteria in the operation and performance of a company and its employees. For this, the theoretical description of constructs regarding the competitive criteria in service companies was necessary in order to understand how the company recognizes these criteria and how they are inserted in the daily routine of all who participate in the direct contact with the clients. The methodology used was the descriptive case study, based on some existing studies on the subject. For this, a company was chosen in the health services sector, a reference in its field of operation and holder of some certificates in the national scope. The instrument of data collection was a questionnaire with semi-structured questions that was delivered and answered by the supervisor of the Human Resources area. As a contribution, this work reflects on the main competitive criteria present in service companies and it is proven that the development of these points is essential and of utmost importance for the placement of this company in the market.