Proposta de metodologia para criação de uma startup de tecnologia assistiva.

Abstract

The present work presents the theoretical basis and the methods that must be followed to create a Startup of Assistive Technology, from the elaboration of a Business Model based on the approach of Design Thinking and Lean Startup that involves processes, information acquisition, knowledge analysis and proposal solutions, a work that identify and eliminate waste during the creating process of a Startup. Due to the growing population of people with impairments in Brazil (6,2% of the population), there is a need for alternatives that improve their life quality and ensure their independence and rights to accessibility. Assistive Technology products enable people to lead productive, independent lives. The positive impact of assistive products goes far beyond improving the health and well-being of individual users and their families. There are also socioeconomic benefits, due to the reduction of direct health and social security costs, allowing a more productive workforce and indirectly stimulating economic growth.