Hospital de Clínicas da UFU na mídia: A representação da saúde pública nos telejornais de Uberlândia

Abstract

The Hospital of Clinics of Uberlândia of the Federal University of Uberlândia (HCU-UFU) is the largest provider of health care services in Minas Gerais by the Unified Health System (SUS), being a reference in medium and high complexity for 86 municipalities. Consequently, the hospital is often lined by local media. Thus, this research starts from the question: "How is it portrayed the public health offered by HCU-UFU?" and analyzes a corpus formed by four journalistic matters, from the locals TV news MGTV 1st Edition, from TV Integration, affiliated to Rede Globo, and Balanço Geral Uberlândia, from TV Paranaíba, affiliated to Rede Record, from the years 2017 and 2018, by means of the methodology of the Analysis of Audiovisual Materiality. The theoretical framework adopted presents the concepts of Communication and Health, by the authors Inesita Soares de Araújo and Janine Miranda and, news-values and agenda setting, by Nelson Traquina and Mario Wolf. Finally, the research concludes that the hospital is portrayed by both journalistic vehicles as a place where attendances are neglected, with a lack of onlending of public funds and management problems.