Plano de Marketing para a Associação Atlética Acadêmica Monetária da Universidade Federal de Uberlândia

Abstract

Sport is one of the most loved cultural aspects in the world and it attracts thousands of fans at many disputed competitions, not being different at the universities that also act in sports through the athletic associations and welcome students who are interested in the segment, as athletes, fans or managers. The Associação Atlética Acadêmica Monetária is an athletic association of the Federal University of Uberlândia that represents several students sportily, however, it finds difficulties to raise funds, because the current form of promotion is insufficient. Thus, there is a marketing plan for that athletic association based in the principles of sports marketing that aims to raise financial resources or logistical and material support. According to the marketing proposal, the present study evaluates that it is viable to make professional management and seek partners through the structuring of athletic association as a brand, standardization of its activities, promotion of sports and social projects, and its dissemination through traditional media and social medias.