Alinhamento da universidade corporativa com as estratégias organizacionais considerando a tipologia de Miles e Snow

Abstract

The difficulty in producing training material and the development of employees in organizations face different obstacles. The experience of this researcher, working in the corporate video market since 2005, suggests some of these barriers: i) lack of adherence of employees with the contents of training and development programs, ii) indecision of professionals responsible for corporate education actions on the format of the training project, requiring numerous content briefing meetings, (iii) wastage of material produced in the development programs, due to the outdated information disseminated in the course, forcing the discarding of knowledge tracks with finished videos. Due to these observations, it is important to highlight the erosion of human resources by producing and disseminating content without effective reflection on the results of these organizations, as well as the waste of efforts of so many other employees, who consequently need to absorb their themes, competing with their work, without this implying an improvement in productivity. Guided by these notes, the present research focused its focus on the foundations that support training and development programs in organizations. Among some of these fundamentals or objectives, one of the main, second theory on the subject of Corporate Education is the alignment between the Organizational Strategy and the Corporate Universities through its employee development programs. In this sense, the present study contributed, from the theoretical point of view, with the discussion about the mapping and the need for strategic alignment in the organizations, with a view to their competitive advantage in the market in which they work, starting from the Organizational Strategy for the programs of the Universities Corporate. As methodological procedures this study adopted the Qualitative approach, Descriptive and Analytical type, Multiple Case Study method, having as a technical procedure of data collection a Questionnaire and a Semistructured Interview. The locus of the research was Company A, working in the diagnostic medicine sector, Company B, working in the service sector and Company C, working in the commerce and distribution sector. The results obtained suggest the existence of a more strategic alignment between the organizational strategy and the corporate education actions promoted by the Corporate University in Company A, due to the proximity to the Strategy, while in Companies B and C the Corporate University are detached from the organizational strategy either because they do not participate directly in its elaboration, or because they are not aligned with the training programs of the human resources area, replicating content with different visions for the same public, or, finally, sufficient structure to meet all the training demands demanded by the companies to which they are subordinated. As a practical application of this research, the relationship between two instruments of data collection was proposed: a strategy classification questionnaire based on Miles and Snow (1978), and a semi-structured interview with a questionnaire aimed at investigating the training actions proposed by Corporate Universities of the companies studied.