Plataforma para pacientes com Alzheimer: o início de uma startup

Abstract

This work will presents the theoretical basis and the process to reach the business model of the device for Alzheimer patients, presenting all the steps from the initial idea. Using the concepts of Lean Startup, the term in English for "lean" startup, which involves work and identification and elimination of waste during the process of creating a startup, and the Design Thinking approach to processes, information acquisition, analysis knowledge and solutions. The platform allows family members and caregivers of patients with Alzheimer's disease to monitor them to assist in care. The application displays the patient's location, heart rate, movement, and sleep quality through reports and graphs. The author of the work is one of the founders of startup, being present in all the stages. A method was developed for the definition of the strategy for market analysis, validation of the idea and hypotheses and validation of the business model through tests, interviews and prototype construction. In this way, the project was divided into three stages: the first step was to discover the client and his needs, validating through interviews; the second stage was the validation of the solution, validating through tests with potential clients; and the third step was the validation of the business model and the construction of the prototype. This product was designed and made available to real customers, offering various learning about the real needs of the market. The result is a business model, whose assumptions have been validated by actual intentions of buying and using the product. About 85 people were reached through interviews, 20 were low-fidelity tests and 2 purchases were made at the end of the study.