Análise de clientes de uma distribuidora de produtos farmacêuticos com mineração de dados baseada em árvore de decisão

Abstract

The process of Knowledge Discovery in Databases, including the data mining stage has been widely used as a mechanism to assist decision-making process in business organizations. The main objective of this study is the application of a data mining model based on classification, to analyze a data source obtained from sales records of a pharmaceutical distributor. The extraction process of sales data was established for a certain period and was also based in the customer categorization (bronze, silver, gold and diamond) held by the business marketing team.