Comunicação organizacional em empreendimentos solidários: perspectiva de transformação social e cidadã de agricultores familiares do Território Vale do Guaribas, no Piauí

Abstract

In the organizational field, the communication appears in order to establish a link between the company and the public, and clarify the meaning the role and the reason for the Organization. However, the organizational communication process happens in all kinds of organizations, including those self-managed. To better understand this perspective, we seek to know, through this thesis, the complexity of the organizational communication process on developments solidarity from the perception of family farmers and to understand the role of such enterprises in fostering social inclusion. The multiple factors that nourish this research lead us to question the importance of organizational communication in recognition of solidarity enterprises as community in the search for their respective strengthening. From this perspective, it perceives that any organization needs to develop their communicative processes to can carry out its function in the social environment. This study is based on exploratory and qualitative research and its data obtained through semi-structured interview. Data analysis was performed using the set of content analysis technique as Bardin model. The present study had as its object the family farmers belonging to Casa Apis and Cocajupi economic and solidarity enterprises, located in the Valley Guaribas Territory in Piauí backwoods.