Sociedade da informação e natureza: o website como espaço de informação ambiental

Abstract

This paper intents to examine tne changes which are taking place in new information Technologies and communication, and think over about the discussions related to ecology and a environment, emphasizing the Website as na important instrument and a place to environment informaion. The theoretical frame of reference will subsidize the compreension of contemporaneous brand concepts as the community in network, cyberspace, new digital medias and the permanent conection, presenting the uses and the potentialities of these new informatic gadgats wich are changing, in a significative way, the life in community. The environment, in front of it‟s growing importance for the community, is seen as a social interest question, and has the aim to strengthen a development model, considering the social, economic and natural resources, aspects.