A família, a televisão e a constituição da criança em consumidor

Abstract

This study aims to investigate how the constitution of the child in consumer addressing the following assumptions: through the family teachings or television can realize the greatest preponderance of one or the other? For the production of the corpus were mobilized conceptions of Carl Ginzburg´s (1999) clues research, the investigative sociology of Pierre Bourdieu and Passeron Chaboredon (2007) and abstract empiricism Wright Mills (2010). These thinkers converge towards privileging a union between science and empiricism. This was the central concern in the construction of the research, which is: to combine sociological method with empiricism to analyze how eight families think and act with respect to consumption. Mainly interested in analyzing how they see the consumer society and fundamentally ago, these families, practices and way collaborating or not for their children to gradually have the perception of what being a consumer in today\'s society. Still: what is the role of television in the formation of these children into consumers. This research sought to find out what are the characteristics that the child himself falls as prospect of being a consumer. Their wants and desires that may show the influence of teachings and consumer perceptions that operates this subject and the conditions to be a social actor in our world of consumption. Analyses were grounded in habitus theory of Pierre Bourdieu (2008), which exemplifies customs and values that give meaning to how and why individuals consume, and liquidity of the theory in the contemporary world of Bauman (2008). Liquidity, according to this author, determines the contemporary life of intensive flow, the speed and the sense that everything in society is diluted intensively. This term social fluidity is Bauman noted that the modern era individuals behave as a commodity which must be seen and appreciated before it can be consumed. From these goals and theoretical and methodological bases interviews were analyzed (semi-structured) carried out with eight families in the city of Uberaba-MG. The children of these families were at the time of the survey, aged between 7:10 years old. In short, this study focuses on the practices, values, attitudes and feelings that define the parents and especially the children as consumers in the world of contemporary consumption.