Análise de perfil dos consumidores de sorvetes e picolés

Abstract

With the growth in the trade of food products such as ice cream and popsicles, it is common to find them being sold in different places and with a wide variety of options in flavors, sizes and styles. In this way, this work was developed in order to analyze the factors that influence the consumer in the choice of these products. For the elaboration, an online questionnaire was applied to 141 people, in order to ascertain the consumer's knowledge of these respective products, obtain information on consumption and expenses with these products, verify factors that influence consumer behavior and seek to understand the profile of them. In the end, a demographic result was obtained, a graphic analysis and the application of a factor analysis in order to evaluate the factors that influence the purchase/consumption of ice cream and popsicles, based on psychological, personal, social and cultural factors. . The results show that 98.6% were able to differentiate between açaí, ice cream, popsicles and oranges; 46.1% preferred consumption of ice cream and 44.7% açaí, and 69.5% consumed less than 2 liters per week. In relation to consumption, there is influence mainly from social factors, a result obtained through factor analysis.