Processo de decisão de compra de sementes para o cultivo de mudas de café selecionado na fazenda Paineiras em Araguari (MG)

Abstract

This work is a technical report and aims to present the decision-making process for purchasing seeds for the cultivation of selected coffee seedlings at the Paineiras farm in Araguari (MG), in the Cerrado Mineiro Region. The research was carried out through direct observation, complemented by data from a semi-structured interview with an agronomist, in addition to a literature review on the coffee market and cultivation practices. The study integrates recent production data in Minas Gerais, characteristics of the Cerrado Mineiro Designation of Origin (DO), and experimental evidence on the physiological quality of seeds. The results indicate that the choice of seeds is directly linked to the quality of the product and the economic viability of production.